How to Set Up a New Club

Creating a wine club in Vino is a powerful way to grow recurring revenue, build deeper customer relationships, and automate fulfillment. Whether you're launching your first club or adding a new tier, Vino makes the setup simple and customizable.

This guide walks you through creating a club tier, defining shipment rules, and launching your membership sign-up flow.

🛠️ Step-by-Step: Creating a New Wine Club

Step 1: Go to the Wine Clubs Tab

1. Log in to your Vino dashboard.

2. Click on “Clubs” in the left-hand menu.

3. Click the “Add Club” button in the top-right corner.

Step 2: Define Club Basics

Fill in the core details of your new club tier:

Step 3: Save and Launch

Click “Create”. You can now:

• Share the Self Sign-Up Link

• Add existing customers to the club manually

• Schedule the first shipment cycle

🧪 Test Before You Launch

Before promoting your club publicly:

• Test the self-sign-up flow using a personal email

• Review confirmation emails and CRM tagging

• Confirm shipment configurations and product availability

📣 Promoting Your New Club

Now that your club is live, promote it via:

• Your website’s “Join the Club” page

• Tasting room QR codes

• Email campaigns to past customers

• Social media links using the club’s sign-up URL